Harish Bijoor
About
Harish Bijoor is a Brand-thinker & practitioner who runs a unique boutique-consulting outfit called ‘Harish Bijoor Consults Inc.’, a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London, Istanbul, Dubai & the Indian sub-continent.
He has spent his career across the aggressive realms of FMCG, Telecom & Consumer Durables & is considered a Brand domain specialist who is ahead of the consumer thinking curve, year on year.
He has spent the last 20 years teaching at the Indian School of Business's Hyderabad and Mohali campuses, as well as at other international business schools in US and Europe.
Harish has worked with Hindustan Unilever Limited, Tata Global Beverages Limited, and Zip Telecom Limited over his 2 decades in a distinguished Corporate career.
Harish is an active participant in the world of coffee in India, serving on numerous active coffee forums and delivering lectures on the subject both in India and internationally. He serves on the Coffee Board of India, which is overseen by the Union Ministry of Commerce.
Harish is an active member of the Plantations sub-committee of the Planning Commission for the formulation of the XIth Five year Plan(2007-12).
Harish published his first book titled, Marketing Trends – Smart Insights into the world of Indian Business, a serious book written in a style that is distinctly young and ‘MTV-ish’!
His second book, Brand Irrationals: a Fundamental Journey into Brand-Think, is on core branding, and he has also been hired to create a book about ‘Customer Service processes’ at work in modern marketing contexts.
Harish is actively involved in research relating to Rural Consumer Behavior, Rural Retail Networks & Trade mechanisms at play. He is currently involved in a 6-year research project that involves 84,850 consumers from across India.
Harish Bijoor contributes regularly to Business publications on Branding, sales, distribution and related topics.
Harish’s company works in Technology, ITES, Biotech, Pharmaceutical, FMCG, Durables, Entertainment, Education, Media and allied categories.
Awards and accomplishments
Awards and accomplishments
- AIMA Dr Ram Tarneja Award for “Best Article in Indian Management”, 2017.
- Harish has published papers extensively on the subjects relating to Strategic Marketing, Branding, Consumer Behavior, Retail networks, Rural marketing, Marketing research and Trend-analysis.
- As a public speaker, he has spoken to corporate audiences across the world for 10419 hours till date.
- Harish is a member of the Board of Directors of a clutch of companies.
Why Harish Bijoor?
Harish Bijoor is an active practitioner, Consultant, and academic, rolled into one. His years of experience in the brand domain and consulting have not only increased his value, but have also helped renowned companies in the country. He works as a member of the Board of Directors for businesses in addition to being involved in a variety of professions, including business strategy specialist, strategy consultant, author, rural marketing, and speakers, to name a few. Harish is a public speaker who speaks to corporate audiences across the globe in the realm of motivation, people-management issues, brands, marketing and business at large demonstrating his immense talent and ability to motivate others.
